Hatfield Forest
Re-branding the National Trust property, Hatfield Forest.
By introducing a new exciting brand identity and experiential design, this project aims to celebrate ongoing conservation strategies at the property and encourage new membership sign-ups.
Project One
86% of visitors to Hatfield Forest are attracted by the
diverse wildlife. However, only 54% of these are members of the National Trust who receive information about wildlife conservation at the forest. This lack of information can lead to increased footfall in areas of specific scientific interest and disruption to habitats.
The re-brand will introduce wayfinding routes with access to key information around the area’s conservation sectors, so visitors can observe the wildlife without disturbing habitats.
Wayfinding Design
I produced illustrative animal characters that led audiences through the forest and to
conservation sites. These animals could be scanned as QR codes which take the audience to the company's website, providing the audience with information about specific conservation work in the area.
Website Design
Using the National Trust's brand guidelines and existing articles, I re-designed Hatfield Forest's website to present engaging information about conservation. Each wayfinding QR code can be scanned and leads to a corresponding web page.
Project Two
This project involved re-designing the 2019 annual report for the National Trust. I integrated four interactive elements including imbedded video content, hover functions and QR codes. I used the companies brand design sheets to explore different layout designs.
